Almost anything you can get as an option when purchasing is less. There are multiple examples when comparing prices in the B&P to this list. You save a significant amount ordering what you want when you order the truck in most cases.
I've noticed several people complaining about how the winch on the Trail Rig demonstrator sticks out. Is it just me or does it seem that maybe, just possibly, it is QD by removing the shackle pin? That'd be pretty awesome and it fits with the whole "modular" Bronco thing.