Edit: And the answer is...just dumb. There is a secondary latch on the other end of the red latch, popped it up with a small screwdriver. Hope this saves someone else an hour of head scratching.
Perhaps I'm just dumb and weak, but I can't get this wire harness disconnected for the front...
Perhaps making this too complicated, but am trying to ensure the dealer has actually placed my order correctly. The email I received from Ford indicates a 4 door badlands soft top vs. a 2 door hard top as initially reserved and ordered with the dealer. The dealership produced a new order preview...