What are people actually paying for their Bronco right now?

[Badlands-SAS]

On May 26, 2026, I Purchased a 2025 Bad-SAS, Mid Pkg, 2.7 L, V6, Twin Turbo, Marsh Grey & Matching Hard Top, MSRP approximately $73,500. OTD $57,000. i still feel i got robbed..lol.

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[The Green Flash]

My buddy just bought a 2023 badlands with sasquach-ing stuff (and a proper 2 door)... I did not ask how many miles on her...

$42k plus fees and taxes

 

[Gopher]

i can’t imagine paying that much for a Bronco.
Pricing is nuts nowadays.

That’s $30k more than mine. I thought mine was too high

Welcome to 2026! The average price of a new vehicle today is $50k. I'd say the typical Bronco is above average!

 

[DaddyLoafn]

i paid $48007.10 out the door for my 24 2 door black diamond with no options. and that also includes adding trailer tow pack and shipping. than i got $7500 back from Ford because i had a ton of problems with the transmission. still have them but waiting for parts to do a recall and it should be fixed.

 

[HBTFD 2.0]

26 badlands 4 dr 2.7 non SAS, mid pkg, black hardtop, 7 year connectivity, towing, keypad was $55,100 before taxes. Sticker was $61,500.

 

[ABorges]

Trying to get a realistic sense of the market lately…

Not to compare or judge, just feels like numbers are all over the place right now depending on the dealer and location.

Curious what everyone else is seeing.

2025 Big Bend Central California, new. A couple of months back, $42,700. Not much more than a used one, with low miles in my area.

 

[JimPrice]

26 Bronco Heritage, MSRP a bit above 58k and paid just over 53k...not sure if cash purchase hurt the out the door price (most dealers get a bit extra if financing via Ford or preferred lender)

 

[hbmarcus714]

On May 26, 2026, I Purchased a 2025 Bad-SAS, Mid Pkg, 2.7 L, V6, Twin Turbo, Marsh Grey & Matching Hard Top, MSRP approximately $73,500. OTD $57,000. i still feel i got robbed..lol.

57 OTD means they sold you the vehicle for around 50 plus T&L. Was this a used vehicle? How did you get over 30% off sticker? Asking what someone paid for a vehicle reinforces that many don't know what OTD means.

 

[Gopher]

57 OTD means they sold you the vehicle for around 50 plus T&L. Was this a used vehicle? How did you get over 30% off sticker? Asking what someone paid for a vehicle reinforces that many don't know what OTD means.

Right on. I never trust stated OTD process for the reason you list. And it can vary by state and buying situation. For me, for example, I bought out of state, so will not pay TTL until registering the vehicle in my state. So I walked out the door for one price (what dealer and I agreed on) but will need to tack on TTL once I pay that when registering to get a true OTD price. And I traded in a high-value vehicle, so my net price is low, so my TTL will be artificially low.

It is more insightful to list price paid excluding TTL, since TTL will vary significantly.

 

[SHOCALL]

Signing papers now. $54,875 plus $300 doc fee and TTL.
BadSas, Lux, hoss 3.0.
MSRP is/was $69,100.

 

[Gopher]

Signing papers now. $54,875 plus $300 doc fee and TTL.
BadSas, Lux, hoss 3.0.
MSRP is/was $69,100.

That is a great price.

 

[SHOCALL]

That is a great price.

Its not exactly the one I wanted, but its the best price by far. Ill put a new front bumper on ASAP.
Super happy, I feel like I finally won a negotiation.

 

[Hydro556]

I bought mine used last month. 11000 miles and literally passes for new.

OBX, Sadquatch, high lux, gloss black painted roof, BAP, tow package etc as indicated on moroni sticker attached.

48k, plus I paid an extra 1900 for Ford extended warranty 6 years 100k miles. Loving it so far. Only plans are under body armor, sliders and maybe 37s.

Here it is next to my dearly beloved GX I traded in for it...

 

[timn]

39k out the door last feb base squatch 2door 25 left over.

 

[Badlands-SAS]

57 OTD means they sold you the vehicle for around 50 plus T&L. Was this a used vehicle? How did you get over 30% off sticker? Asking what someone paid for a vehicle reinforces that many don't know what OTD means.

it was a Demo-913 miles..

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