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What are people actually paying for their Bronco right now?

adefend

60th Anniversary
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60th Anniversary
2026 Outer banks Anniversary Edition with 2.7, 67k out the door.
 

Cooperhawk

Outer Banks
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It does not.
 

23OBX2.7

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Just remember, the deep discounts you might see presently being advertised on 2025 Broncos are artificial anyway because they are under stop-sale orders. So dealers can’t sell them. I could name a number of dealers across Illinois, Indiana, and Wisconsin that advertise stop-sale vehicles super low to draw attention to their site. Then lo and behold, when you can buy them, the vehicle is $7000-$8000 higher!
One can still write the deal and pay deposit to lock it in with "final payment and delivery upon recall #X being completed and Fords stop sale orede being removed".
 

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MrBell

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2025 OBX. $58K sticker, $9K off with very little negotiation. Volume dealer eager to move inventory.
Ford Bronco What are people actually paying for their Bronco right now? Screenshot 2026-04-12 at 10.22.59 PM
 

Bitchn' T

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Just bought a 25 Badlands SAS Lux painted top beadlocks plus other options. Courtesy vehicle with 4k on it.

MSRP $68,905
Paid $53,754 after rebates.

And now that's why I'm here. I had been looking for one since December, but didn't REALLY need one unless the deal was right.

Ford Bronco What are people actually paying for their Bronco right now? 20260417_123339


Ford Bronco What are people actually paying for their Bronco right now? 20260417_123352
 

TrailDamage

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2021 Badlands with Lux and Sasquatch. Sticker was $57,860 and I paid just under $50,000 out the door when I bought new in 2021.
 

Nc211

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Ordered mine 12/24/23, paid full MSRP. With tax came out to around $62.5. Then another $3,500(ish) on aftermarket for tires, lights, knobs, flaps, etc to make a house a home. So, roughly $66k for mine. Ordered every option possible minus Sas. Second most expensive car I’ve ever purchased (and my 20th overall in my life).

I have absolutely 0% regrets (ragrets for those paying attention). Once I learned about the Bronco, spent some time thinking about it, I came to the simple conclusion that it truly is a unique, one of a kind vehicle in the sea of vehicles at any price. I look forward to driving it every day.

Two years this June, and I still get comments on it nearly everyday. From old ladies (my husband would’ve loved this) to the little kids pointing at it.
 

DrewBronc21

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2021 Badlands with Lux and Sasquatch. Sticker was $57,860 and I paid just under $50,000 out the door when I bought new in 2021.
How was this even possible in 2021 ? Thats like $10k off sticker at vehicle launch when dealers were literally marking them up $20k+ and stealing peoples reserved Broncos to sell them on the lot for ADM.
 

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NORCALGXP

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Jeep Sport 2dr 2025 msrp of $42k negotiated down to $33k for an OTD $36.5k registered in California.
Registered in Montana I know your frugal.
 

TrailDamage

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How was this even possible in 2021 ? Thats like $10k off sticker at vehicle launch when dealers were literally marking them up $20k+ and stealing peoples reserved Broncos to sell them on the lot for ADM.
I had A plan on it so that helped and they were just a good personable dealer. There was a $1,000 courtesy credit for the wait which helped. They didn’t do markups during the launch. However they changed for the worse after, when I went to get my 2023 Bronco Raptor they neglected to say markup was going to be applied until it was delivered.
 

chris harley

Badlands
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‘25 Badlands non-SAS, LUX PKG, painted roof, tinted glass. $67,300 sticker. $61,000 OTD. Eden Prairie MN
 

Mbronco

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2026 Outer banks Anniversary Edition with 2.7, 67k out the door.
Killer deal for how limited it is and compared to a loaded features regular OBX sitting at 62k OTD
 

the poacher

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One can still write the deal and pay deposit to lock it in with "final payment and delivery upon recall #X being completed and Fords stop sale orede being removed".
The only way you can truly "lock it in" is if you get a signed Purchase Agreement (PA) with the VIN clearly printed on the PA.
A signed Sales Order and deposit, sadly, does not guarantee you a vehicle.
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