Well... guess I was wrong and Bronco sales boomed in April 2026 and now has bested the Wrangler YTD.
https://fordauthority.com/2026/05/ford-bronco-sets-new-record-beats-wrangler-in-april-2026/
No. It's just reality. Wrangler prices are now probably real-world $10K+ lower than in 2023-2024 while Bronco real world prices have increased.
I see new 4Runners EVERYWHERE in Florida now. I didn't know sales were better than the Bronco but I believe it. For the same prices you get a better...
I was surprised at the real world cost of Wranglers now compared to back in 2023. I've been looking for a co-worker. Back at the end of 2025 you could find dozens of fully loaded Rubicon Xs ($73K sticker) for low 50s. Those are equivalent to fully loaded Badlands that sticker at $68K.
Wranglers...
Oof that F series sales decline. Ford’s bread and butter because they get crushed by competition everywhere else except the Maverick. The stock will take a beating this year.
It didn’t help the Mach-e had a national stop sale but EV sales are tiny for Ford.
Yeah I don't see new prices falling. The BRaptor is a niche product that Ford should keep at low-ish supply. They can probably only sell 6K a year at $85K. Compare that to the Sequoia which sells 25K a year at $85K+ and the GX which is on track to sell 36K annually (in the US) and is often over...
Folks pining for a V8 Gladiator need to test drive ANY Gladiator first. It's gawd awful.
This is also Stellantis... the V8 Gladiator will be $20K more than a Ranger Raptor and the RR is a way better vehicle.
Same. I test drove a BRaptor in sport mode in 2024 on an empty road and it felt underwelming.
Try the Ranger Raptor... THAT feels extremely peppy. Almost EV like. I suspect it's the 37" tires that hamper the BRaptor's acceleration.
The new Tacoma has personality... buzzy hot hatch in truck form. It's terrible. That engine is so wrong for the truck. Slap the V6 turbo from the Sequoia/Tundra and I will change my mind.
OTOH, the Ranger Raptor is a hoot. Almost EV quick.
Have you test driven a Tacoma? The rear seat area is TINY.
I test drove a Trailhunter and it was by far the most underwhelming rough ride I've experienced in a while. By comparison, I loved the Ranger Raptor I test drove a week or two ago. That is a real beast... and I think the BRaptor is...
All EVs will be heavy and need a longer wheelbase for the battery.
Like most EVs, the base model will be faster than the BRaptor (which feels like a slug - I prefer the Ranger Raptor with the smaller tires after test driving both). Ford needs a V8 BRaptor :)
The demographic for this is "mommy...
This is one chunky vehicle.
The new SUV’s wheelbase is a massive 116.1 inches (2,950 mm)
...comes in at a tubby 5,535 lbs (2,510 kg) in hybrid guise and 5,800 lbs (2,630 kg) as an EV.
Meanwhile, the fully electric model uses a much larger 105.4 kWh pack
This is very much a Wagoneer S...
That’s fully loaded 4Runner Trailhunter. It’s mostly definitely in the same class. Also a fully loaded LC is $78K and you still need non-street tires and a lift to convert that mommy SUV into something capable.
All these videos show is that Jeep and Toyota’s 4WD automatic traction control are...
This doesn't surprise me either. Post hurricanes in FL, you will see videos of (gas) vehicles bursting into flames that have been flooded. Heck, these days it could be rats or squirrels that chew on wires and cause 12V shorts.