If I was the CEO of Ford, I wouldāve kept this launch very simple. Tell dealers weāll pay you a flat fee per Bronco sold at your dealership to cover the time to finalize the order and answer any customer questions about vehicle. Give reservation holders X plan. Win for reservation holders, win...
I donāt understand why dealers feel like they ādeserveā a high commission on MSRP. They arenāt āsellingā anything with the Bronco. These are orders made by āreservationā BEFORE even dealing with the dealer. Arenāt salespeople supposed to earn a sale through selling? All the dealer is doing is...
Good points! For me, I spend so much time on my home laptop that I donāt want to feel like Iām looking at another laptop size screen. So, I might prefer the 8 inch, but may regret that decision later. These are harder decisions w/o seeing each in person!