📊 2022 Bronco Allocations Formula Per Dealer

[BuzzyBud]

Ford dictated to us the demos we got, not the other way around.

I understand. However, Ford should have dictated they could not be sold with an ADM.
Where is the common decency in this program!

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[FLSTFI Dave]

I guess those of us without vin's have to ask ourselves if this means that this could go into 2023 with ford not completing the initial orders from 2021 even in the second year- for me sadly i can't wait that long and i think a lot of us will sadly be forced to jump ship after all this invested time- oh well

Exactly. Back when it was figured Nov or Dec for my order, sold my truck. Then I find out its pushed to 2022. I'm thinking ok, maybe by March or April. Now this allocation crap, I'm wondering if even 2022, or is it pushed to 23, which I believe will happen to many 2 door reservation holders.

 

[Gloff]

I understand. However, Ford should have dictated they could not be sold with an ADM.
Where is the common decency in this program!

Ford can't dictate to us pricing. Dealers set the pricing. I know everyone laments ADM, but it's more nuanced than most people realize. I'm not going comment further on it in this thread, for fear of derailing it further.

 

[jsharpe]

...Ford knows that very few early reservers will cancel so why do they care about your thoughts on how they will do things?

I'm not an "early" reservation holder, but if that's their assumption in my case they will be be wrong. I'm sorry but no vehicle is worth this kind of cr@p.

 

[chartzilla]

The whole "dealers who sell more should get more Broncos" argument is dumb when there's a reservation/ordering system in place. You could use this same logic to say "well big dealers should have had more reservations/orders therefore why not just do it by reservation/order numbers"

If big dealers couldn't entice people to place orders with them, then that's their own fault.


The reality is that the big dealers whined that this was unfair because they didn't want to actually have to be competitive. And Ford rolled over. It has nothing to do with Ford trying to work through shipping/logistics issues...

 

[BuzzyBud]

It is interesting to note how the Toyota dealers in my area have taken note of what is happening with the Ford dealers. They have a new banner on their home page which states.
REFUSE TO PAY OVER MSRP! | YOU WILL NEVER PAY MORE THAN MSRP AT JAFFARIAN TOYOTA.

New 2021 Toyota & Used Toyota Dealership in Haverhill MA | Near Andover MA, Methuen MA, Lawrence MA & Salem NH (jaffarian-toyota.com)

I will remember this.

 

[DUSTYcazOREGON]

I would simply like to see Ford significantly increase MAP production for the Bronco. Sixty percent or higher Bronco to 40% or lower Ranger. A second shift and some weekend hours. More Broncos being built might help everyone. If that is the case, I hope Ford tells us via email.

The 60/40 IS their planned ratio. They are running 2 shifts now. They work Saturdays and word is right now many employees are working 12 hour shifts. There was talk of adding a 3rd shift but they can't get people hired and the learning curve for training....puts a 3rd shift idea out the window.

 

[Herbie]

Y'all are fuc%$#@ crazy, you do know that right? You have been bitcH^%$ for 17 hours straight.

 

[Pl8to]

The whole "dealers who sell more should get more Broncos" argument is dumb when there's a reservation/ordering system in place. You could use this same logic to say "well big dealers should have had more reservations/orders therefore why not just do it by reservation/order numbers"

If big dealers couldn't entice people to place orders with them, then that's their own fault.


The reality is that the big dealers whined that this was unfair because they didn't want to actually have to be competitive. And Ford rolled over. It has nothing to do with Ford trying to work through shipping/logistics issues...

If this didn't make business sense Ford wouldn't do it. It feels like a lot of people act as if the customers that big dealers sell to are somehow less of a customer than the ones that small dealers sell to. The big dealers are satisfying a ton of customers, many of which have reservations. This equation in no way shows that reservation holders are getting screwed. If you shifted the equation in a small dealers favor is there not a chance that you are now screwing over a reservation holder at a big dealer? At the end of the day the constraints are going to have a much bigger effect when a reservation holder gets their vehicle than this allocations system.

 

[FLSTFI Dave]

If there are still constraints and/or slowdowns in production (and I assume there will be), it gets even uglier.

Ford could allay these concerns with effective communication to reservation holders. But they have been brutally incompetent on that score.

Their whole launch,and reservation system and communications shows their incompetence.

Suppling good clear information to reservation holders would help a lot, especially those that are pushed to 22 model year. Let us know if we will get a 22 based on or reservation time stamp and our chosen dealer, let us know if we will be pushed to 23. Don't keep us in limbo for 3 plus years.

Ford's customers are the dealers, through their franchise agreements. We buyers are the dealers customers, and Ford does not forget that.

You are 100% correct. Ford is forgetting their dealers need customers.

I have had one Ford, rear end failed at 60,100 miles, 100 out of warranty. Dealer helped me get Ford to pay for most of the 7500 dollar repair. Dealer knew it would be my first and last Ford if I footed the whole bill. I paid 1800.

This Bronco fiasco has my dealer worried, they know if I do not get my Bronco in 2022 that my truck is the First and Last ford I will ever own. They know my wife will not be getting a Lincoln from them.

 

[Compta38]

Y'all are fuc%$#@ crazy, you do know that right? You have been bitcH^%$ for 17 hours straight.

Bro, we been bitching for 14 months straight...

 

[Tonka1]

Yes, 9 pages of people complaining because they decided to go to numerous small dealers offering a steep discount on 6G and wondering why they wont get their Bronco. Deja vu all over again. (Besides you 2 door folks - You got screwed by Ford.)

Or many people who ordered from small dealers that won't see any allocated to them.

 

[BroncoT]

I've tried to explain this before, but it seems to fall on deaf ears around here.

Allocation does not equal build sequence.

Production has to be divvied out. Shouldn't the dealers who sell more cars (and by extension, usually have more reservations) get more of the overall production? There will be some outliers (like Granger) who sell less cars, but have large reservation numbers. I believe this to be a small number of dealers. Product distribution is not easy when you have 3300+ dealers across the country. I'm sure that this allocation formula is a balancing act to make sure that there aren't shipping bottlenecks or large swaths of customers waiting, and so the flow out of the factory is as fast as possible.

Nothing has changed. Ford is still going to build roughly in order of reservation. As I've said from the very beginning, commodity constraints will have the biggest effect on production sequence!

*EDIT:
I've said it before and I will say it again. I applaud Ford for using a reservation system. While it was ambitious, it largely curbed dealer markups to this point. Many people on here are getting caught up in the distribution, but this system is far better than the alternative.

Please don’t read too much in to this personally, but it seems like pure bullshit. If big dealers sold more Broncos through the reservation system, then they would get more Broncos. No complex formula needed.

However, my BIG dealer didn’t return a single email of mine, didn’t give me a commitment on price and I thus canceled that reservation fearing they planned to screw me. And this exact thing is happening where dealers stalled, didn’t give a price commitment and are now marking up reserved Broncos.

Now, in return, they’re getting a higher allocation anyway. That is total crap and Ford should be ashamed of their behavior.

 

[DUSTYcazOREGON]

Looks like those that have been saying "give Ford a chance" are finally smelling the rank coffee.
I have owned Ford's for 40+ years...many of them. I have been loyal to Ford. But this has turned into a total fiasco and will harm Ford's reputation. It is leaving me soured for sure.
Many of us reserved in July of 2020...........2020!!! We had a "promise" of a build date in May of 2021. Well...we all know what has transpired. Up until this post I figured I may get my Bronco by Summer's end of 2022.....a 2 year wait. Well.....it sounds like late 2022 or maybe even into 2023. I went with my smaller local Dealer to support local. From the Formula, using the 25% figure....they may only get 5-6 Broncos for 2022. REALLY ???!!! Damn I hope Ford is reading every single comment on this post. The CEO should be reading everyone of them. I also (tired of waiting) ordered a Ranger Tremor. It is scheduled to build 10-25-21. If it gets pushed back and delayed to 2022....I am going to flip. ---sincere feelings to all of you!---

 

[GiveItaTri]

I've tried to explain this before, but it seems to fall on deaf ears around here.

Allocation does not equal build sequence.

Production has to be divvied out. Shouldn't the dealers who sell more cars (and by extension, usually have more reservations) get more of the overall production? There will be some outliers (like Granger) who sell less cars, but have large reservation numbers. I believe this to be a small number of dealers. Product distribution is not easy when you have 3300+ dealers across the country. I'm sure that this allocation formula is a balancing act to make sure that there aren't shipping bottlenecks or large swaths of customers waiting, and so the flow out of the factory is as fast as possible.

Nothing has changed. Ford is still going to build roughly in order of reservation. As I've said from the very beginning, commodity constraints will have the biggest effect on production sequence!

*EDIT:
I've said it before and I will say it again. I applaud Ford for using a reservation system. While it was ambitious, it largely curbed dealer markups to this point. Many people on here are getting caught up in the distribution, but this system is far better than the alternative.

It sounds like your logic is this: I told you the system is flawed, so those of you that are damaged by the flaws in a greatly disproportionate way should stop complaining about the flaws because I've been telling you it's flawed. Personally, I'd rather see the flaws addressed as opposed to the idea of accepting them.

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