Dealer markup?

[Blackandbluebronco]

My dealer won’t guarantee anything. He said he has no idea how they will price them and it depends on how many they get. I don’t think he understands how the reservation works. Wish we could bypass the dealer process like Tesla.

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[atonge40]

On my Ranger, the A-Plan discount was about 9% off MSRP when you remove the package discounts. On the $29,995 Bronco Base 2-door, that would make the A-Plan price around $27,300 including the destination and delivery charge. At in the admin fee and tax, and I should be able to get a Bronco for just over $29,000.

 

[BroncoFanBoy]

What about dealer fees?

This is from an email from granger.

We do not do any mandatory deal add ons no sir!

 

[BroncoFanBoy]

Sanderson ford in AZ said msrp, but you will pay 1400 in dealer ad ons like tint and paint protection.

bell ford(fleet) in AZ says probably below msrp

 

[79Bronco-iowa]

A fellow Iowan I see! I saw the same thing. Usually I go to Dewey, but i'm thinking the trip to granger might be worth it.

It's definitely worth it. 20 minutes away to save $2-3k? That's a no brainer Isn't it?

Where are you located? I'm in Johnston.

 

[79Bronco-iowa]

I just asked the dealer directly and will reply but In the original thread it says only $180 doc fee.

I can confirm. State of Iowa has a state regulated $180 documentation fee. That's all and I've purchased cars from Granger before no tint, etching, other nonsense.

 

[BHShaman]

I’ll be taking my business elsewhere.......out of state if necessary.

Be sure to give them a chance to match, they may be bluffing. But, if they refuse be sure to tell them, "No thanks. I'll keep the 5k, and get airfare and 5 star hotels all the way home instead."

 

[Dmk08]

Be sure to give them a chance to match, they may be bluffing. But, if they refuse be sure to tell them, "No thanks. I'll keep the 5k, and get airfare and 5 star hotels all the way home instead."

My early reservation is with Chris in KC. Like 3 minutes after the doors opened. I'm hoping he will be able to match Grangers deal or at least give me X plan. If not ill wait for a deal.

 

[srae321]

It's definitely worth it. 20 minutes away to save $2-3k? That's a no brainer Isn't it?

Where are you located? I'm in Johnston.

Des Moines - Merle Hay area. Not too far away

 

[Yetibuilt71]

Who might the SoCal dealer be that is offering MSRP pricing? My dealer, Future Ford in Clovis hasn’t determined MSRP pricing as of yet. I also placed an order for 100+ shares of Ford stock hoping to cash in on the X-plan pricing. Future Ford said the Bronco wasn’t eligible but Serramonte Ford in the Bay Area reported that the First Edition wasn’t eligible due to its limited production.

I.
I'm waiting on confirmation with Swanson farhney ford in Selma, to see if they're gonna mark them up or not. They kinda scared me when they said they'll contact me when they have them in stock. Told them I reserved one for a reason and want to order one. They said they'll let me know when that is.

 

[bbq4133]

My dealer won’t guarantee anything. He said he has no idea how they will price them and it depends on how many they get. I don’t think he understands how the reservation works. Wish we could bypass the dealer process like Tesla.

If you only have 1 reservation I recommend calling around to the listed dealers and trying to get something in writing regarding ADM. That way you can make a second reservation and then play the dealers off each other.

 

[bbq4133]

I.
I'm waiting on confirmation with Swanson farhney ford in Selma, to see if they're gonna mark them up or not. They kinda scared me when they said they'll contact me when they have them in stock. Told them I reserved one for a reason and want to order one. They said they'll let me know when that is.

Dealers like this give me little faith that this reservation process is anything other than separating money from us earlier than typical.

 

[BuckinT29]

IMO- if Ford allows dealers to markup the shit out of their Broncos they are no better than Jeep.

Fair pricing is what will let this new generation of Broncos thrive.

 

[gas-oil-blood]

Guys, ADM is gonna be real & it's gonna happen. I bet this happens on half of the FE broncos.

For the rest of them, I'm confident there will be countless dealers trying to charge ADM on all of their broncos.

In my opinion, that should be up to the dealer. If a car dealer chooses to charge ADM & finds suckers to pay that markup, that should be their decision. Personally, I won't be doing business at anything above sticker, and likely won't buy at anything but the FE at sticker.

Best thing you can do is get a pair of reservations at different dealers if you don't have a deal with a dealer already. That will at least get you some leverage.

I know of dealers in my area that are still charging 9-15K ADM on raptors and people are still buying them.

Otherwise, hold your horses a bit longer and things will free up by end of next summer I bet and you can find them on lots. Perhaps a few more months of waiting.

If nothing else, the ADM that some dealers are going to charge will help keep the value of our used 2021 broncos a little higher.

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