Video: 2021 Ford Bronco ordering Q&A

[JaxGtc]

Funny, Tesla fires all its marketing types as unneeded expense. Ford invests in flannel wearing internet forums in addition to standard marketing. We can guess which approach is most likely better for the bottom line.

That or people really want to drive something that is shaped like an egg or looks like a mars rover.

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[Cheshire]

That would be correct. I can't speak for other dealers and their reservation data, but I can say that with ours roughly half of our reservations came with our October reservation special. The thought process being that those with later reservations would benefit from a lower price but also help benefit those with earlier reservations with our store receive their vehicle sooner.

Hey Zach,
Isn't it also true that only folks with reservations before September 18 can get MY21 Broncos AND that your large number of October orders is not relevant to MY21 allocations? I honestly don't see how October orders can help anyone get anything sooner.

 

[Zach@Granger]

Hey Zach,
Isn't it also true that only folks with reservations before September 18 can get MY21 Broncos AND that your large number of October orders is not relevant to MY21 allocations? I honestly don't see how October orders can help anyone get anything sooner.

I don't think anyone knows that answer. If Ford receives a 30% conversion on their 190,000 that's 57,000 orders if that's 80% that's 152,000 orders. I'd assume even with the delay they're capable of producing 60-80k 21 MY broncos.

I also don't think the model year switch over is as big of a deal as it's made out to be. For example, we've had 21 MY Super Duty trucks delivered to us while we were still waiting on a couple of 20 MY Super Duty trucks to show up. Or I've seen 20 and 21 MY units delivered on the same transport.

 

[west]

I wouldn't worry too much. Reservations and actual buyers are two different things. There will be a lot of no-shows when it' s time for full payment.

 

[Zach@Granger]

Hey Zach,
Isn't it also true that only folks with reservations before September 18 can get MY21 Broncos AND that your large number of October orders is not relevant to MY21 allocations? I honestly don't see how October orders can help anyone get anything sooner.

To answer your other point they had a September cutoff in regards to the allocation methodology. I'd assume that's still the case, but we were also suppose to receive our original allocation numbers in November, then it was December, now I don't believe it's until January. So whether the allocation methodology has changed to I'm not sure. Obviously that's what we're hoping for.

 

[wvmtneer]

I am here to tell you that 190,000 reservations seems like a lot of reservations.
They will need rock stars. Good thing they have them.

I’m curious about the conversion percentage. I have two reservations, and the BEST possible conversion percentage for me is 50%.

 

[bluezombi]

I wonder if being in Canada effects this too?

my dealer said i shouldnt wait too long because i was 27th on 30. Doesnt make sense,im oct 20th reservation...

cant change for later since res are full in Canada... whatever that means

 

[Top Mach]

Yes, the marketing rep confirmed that it has happened to numerous people in their email. She said that those reservations still show as the 13th on their end at Ford.

I think it just means your reservation was ”by” the 14th.

 

[CDN Jen]

Well... my heart is racing and my anxiety is through the roof. I was planning (as of yesterday) two door Badlands Lux 2.7L Sasquatch in Cyber Orange. I reserved July 15th so hopefully I’m okay, but the fact that I can’t calculate dealer allocation on my own is driving me nuts! I am a planner and the uncertainty is killing me. I would gladly ditch Sasquatch if it gets me a 2021 Bronco.

I'm in the same boat as you. Exact same build and same planner anxiety.

 

[Garbone]

I wonder how a Silver Base 4 door with floor liners and Squatch fits the schedule. Lower margin but fewer commodities but for the squatch. Guess we will find out.

 

[pony2bronco]

Welp. I'm definitely getting pretty bummed out that my reservation ~10 days after they opened is now considered "late" and I probably won't get a 2021 with the allocation formula. I know my current car won't make it til 2022.

 

[wvmtneer]

Any else notice their forum stats from the video?

“General Bronco Discussion” :: 63 Threads - 1.1k Messages

(thats equivalent to just 5 of these threads)

They couldn’t handle the Four Horsemen.
@EvlNvrDys @j_marinelli @frinesi2

 

[Pancho Kornwallace]

I was just reminded of the time we went to the Arby's across from Auburn Mall many years ago and they were out of roast beef.

Curly Fries. Jamoca Shake. No need for roast beef if you eat those.

 

[AzScorpion]

I think it is time to sit back- and enjoy a few hundred glasses of whiskey before my Bronco finally arrives.

There's only one way to get through this.

 

[Fireman Dave]

I am so glad I decided to reserve thru my local, mid size dealer. I am reservation #2 with them so no allocation issues and I am dealing with a place I have a 30 year relationship with.

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