You know, I don't believe this affects Granger at all. In fact, it may benefit the dealers doing below invoice pricing.I’m sure you and the other dealers told Ford about the GOOD dealers (Granger and Stephens) offering good deals because it hurts your market share.
if Ford doesn’t offer X-Plan it is going to be a huge incentive for even more folks to transfer to the GOOD dealers.
I hope this backfires on the large, business as usual dealerships!
The Granger offer was $1000 below invoice. $1300 below invoice if you are x-plan eligible. I haven't seen anything that said they were running this as an x-plan deal.
The new offer is $2000 below invoice whether you have x-plan or not. If Ford is dumb enough to ditch any of the alphabet plans, Granger and Stephens will get a ton more business.
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