First Edition Bronco Will Have Navy Pier Interior Option Only

[vintage]

Navy Pier interior is for the birds.....but...

In my past life, I did some work in the art department for a large international marketing company that handled some of the big boys, GM, Pillsbury, P&G, etc... What we did was gather information from the company and produce numerous samples of their product(typically product labeling for consumer driven purchases).

Ford doesn't have two guys in a room playing RGB roulette, it's more likely that there have been numerous blind tests with the primary design team, Ford employees and multiple consumer groups... possibly even Bronco owners groups. It's a grueling process (trust me when I say long nights and many arguments) to narrow down to the final options (in the labeling world...the final singular product presentation). LARGE companies simply do not throw things against the public and hope it sticks (there are always huge failures like 'new Coke' (a new product), but this scenario is really few and far between). In many of these visual tests the differences between option A and option B can be extremely subtle, you might not even be aware of it, but something draws you to one or the other. When the product hits the shelf they already know consumers will pick it up and put in in their cart..

If it's any consolation, you might recall that Henry Ford himself said that you could have the model T in any color....as long as it was black...and people still bought them like they were going out of style. Ford has way too much at stake to not please the masses. 'Enthusiasts' will aftermarket the vehicle until it looks and performs how they want it to anyway, interior color be damned.

While this might not suit OUR pallet desires, Ford already knows it's what the general public WILL buy.

Now how do I feel? I'd bet that Ford has something 'special' up their sleeves. I simply can't imagine excluding 4 wheel enthusiasts that are also executives with deep pockets that will use the FE as a daily driver too. I dropped $133k on my last vehicle and worked within the manufacturers options to get something I liked, not everything I wanted, but enough to get me to finalize the purchase. The issue of the things that I 'wanted' but didn't get or change faded rather quickly.

As a First Edition reservation holder I'm hoping for an all black leather interior with complementary stitching, and at least one color option that isn't available in the other models, why make a limited production of something if its not strikingly different, besides just stuffing it with all of the extras, sticking a name plate on it and calling it something special. For example and some perspective. a BMW 550i, M550i and M5 are all similar, but very, very different visually and in performance. You can see the same through the Mustang line too.

While our hopes might not come to fruition....it's really not a deterrent, I'm still going to buy the FE.

Mr. Levine...here's hoping that the guys at Ford are paying attention to THIS focus group.

Totally agree with everything in your post. But have to wonder how Henry Ford would sucessed in todays car market with the statement "you can have any color as long as it's Black". My guess is he would bankrupt the company within a year with that statement. Lol
As far as navy Pier goes not sure how the focus groups missed the mark, but from most of the thread coments they missed it by a mile. Plus the fact on their most expensive model they only gave one interior choice. I guess we're very lucky to have 4 exterior color choices and I mean that in a sarcàstic way.
Fun fact below, I guess choices are a good thing.

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[King Dusty]

I see lots of black interior love but would much prefer the white interior as a southern state buyer. Black = Hot! And, side benefit, looks "cool" too.

 

[Boston182]

Navy Pier interior is for the birds.....but...

In my past life, I did some work in the art department for a large international marketing company that handled some of the big boys, GM, Pillsbury, P&G, etc... What we did was gather information from the company and produce numerous samples of their product(typically product labeling for consumer driven purchases).

Ford doesn't have two guys in a room playing RGB roulette, it's more likely that there have been numerous blind tests with the primary design team, Ford employees and multiple consumer groups... possibly even Bronco owners groups. It's a grueling process (trust me when I say long nights and many arguments) to narrow down to the final options (in the labeling world...the final singular product presentation). LARGE companies simply do not throw things against the public and hope it sticks (there are always huge failures like 'new Coke' (a new product), but this scenario is really few and far between). In many of these visual tests the differences between option A and option B can be extremely subtle, you might not even be aware of it, but something draws you to one or the other. When the product hits the shelf they already know consumers will pick it up and put in in their cart..

If it's any consolation, you might recall that Henry Ford himself said that you could have the model T in any color....as long as it was black...and people still bought them like they were going out of style. Ford has way too much at stake to not please the masses. 'Enthusiasts' will aftermarket the vehicle until it looks and performs how they want it to anyway, interior color be damned.

While this might not suit OUR pallet desires, Ford already knows it's what the general public WILL buy.

Now how do I feel? I'd bet that Ford has something 'special' up their sleeves. I simply can't imagine excluding 4 wheel enthusiasts that are also executives with deep pockets that will use the FE as a daily driver too. I dropped $133k on my last vehicle and worked within the manufacturers options to get something I liked, not everything I wanted, but enough to get me to finalize the purchase. The issue of the things that I 'wanted' but didn't get or change faded rather quickly.

As a First Edition reservation holder I'm hoping for an all black leather interior with complementary stitching, and at least one color option that isn't available in the other models, why make a limited production of something if its not strikingly different, besides just stuffing it with all of the extras, sticking a name plate on it and calling it something special. For example and some perspective. a BMW 550i, M550i and M5 are all similar, but very, very different visually and in performance. You can see the same through the Mustang line too.

While our hopes might not come to fruition....it's really not a deterrent, I'm still going to buy the FE.

Mr. Levine...here's hoping that the guys at Ford are paying attention to THIS focus group.

I agree with a lot of this, but disagree with a bit as well, but that comes from someone who does this in his current life. Not gonna reply with a novel, but we're in the same headspace and I appreciate your input. We also want the same styling, which I doubly appreciate.

Here's to hoping we get what we want and Ford wakes up.

Notes:

• I noted this before about internal bias with blue being used on high end trims (F-150 limited, Raptors, etc. I believe it's in the First Edition thread). And, if you've been in this industry as a marketing consultant or designer, you can have the best design ever, but the client still needs to CHOOSE it. And you can't force them to choose the right idea. They'll always choose what THEY like. This is what I imagine happened.
• It'd technically be CMYK Roulette. ?

 

[Boston182]

I agree with a lot of this, but disagree with a bit as well, but that comes from someone who does this in his current life. Not gonna reply with a novel, but we're in the same headspace and I appreciate your input. We also want the same styling, which I doubly appreciate.

Here's to hoping we get what we want and Ford wakes up.

Notes:

• I noted this before about internal bias with blue being used on high end trims (F-150 limited, Raptors, etc. I believe it's in the First Edition thread). And, if you've been in this industry as a marketing consultant or designer, you can have the best design ever, but the client still needs to CHOOSE it. And you can't force them to choose the right idea. They'll always choose what THEY like. This is what I imagine happened.
• It'd technically be CMYK Roulette. ?

Found it.

THEORY: I'm starting to wonder if Ford's obsession with blue is simply because Ford's brand color is blue. Likely, if you go to their corporate offices, blue is everywhere. It's probably a pride thing. They make special edition/expensive things with blue as a sort of trademark, or, as an employee, they're like, "This is how I'd make it for myself!"

But they fail to realize is that they live/breathe the Ford brand and it's a huge part of their lives. Not seeing their bias, they design what they'd like to see, rather than what the customer wants. That's why there are survey groups, sample sizes, etc. The reaction they got from their pre-production shots should tell them what will sell.

Again, this is assumption and conjecture. But if you look at other car brands, they're infinitely less tied to color than Ford is, but also, if you look at other vehicle brands/logos, how many of them have a dedicated color at all... most are neutral, single-color, metal, etc.

 

[vintage]

You mean like Elon Musk saying you can have a Tesla...as long as it's electric?

Elon is riding high now, but wait until the big boys come down the pipeline with more electric. Hands down, I'd buy a Mustang Mach E over the fugly testala's

 

[vintage]

I agree with you 100% on Tesla....however I believe that you may have missed my point.

I definitely got your point with the Elon / Henry comments. I just thought it would be a excellent oportunty to take a shot at the Musk Rat. (Sorry just not a big fan of him).

 

[BuckinT29]

I would also want the rubber floor on FE.

Anyone notice the orange interior options on the Bronco sport?

Re rubber floors: Standard option on the FE

 

[jmalinov]

This is it isn’t it? (Hijacked from other thread)

 

[jimmycarter]

This is it isn’t it? (Hijacked from other thread)

 

[CanadianHorseMan]

This is it isn’t it? (Hijacked from other thread)

I thought it was Navy Pier and black? That's clearly not black. Navy goes better with gray, but still, exterior colors will definitely still clash...

 

[Boston182]

This is it isn’t it? (Hijacked from other thread)

Thanks, I hate it.

https://www.reddit.com/r/TIHI/top/?t=all

 

[jmalinov]

im pretty sure this is worse than what i was even thinking lol

 

[Boston182]

im pretty sure this is worse than what i was even thinking lol

Agreed.

I'm a simple man. Looking at the black 2-door Badlands concept from the same thread, I'm digging this simple interior. I'd take this any day of the week. I dig the stitching being an accent color that's tastefully done in lil' spots throughout the interior:

 

[jmalinov]

Agreed.

I'm a simple man. Looking at the black 2-door Badlands concept from the same thread, I'm digging this simple interior. I'd take this any day of the week. I dig the stitching being an accent color that's tastefully done in lil' spots throughout the interior:

100%

 

[Belem]

Also, agreed. I REALLY want to keep my FE reservation, but I have a sinking feeling that I'm going to have to drop to a fully-spec'd Badlands.

I am also on record for liking a blue/orange combo, but with that lighter Navy Pier? Nah.

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